The trouble, which contact centers often face, is having the right
personnel or processes in place, the technology to distinguish between
bad and average, the good and the greatest when we refer to the
conversion rates.
Explaining Outbound Campaigns with a Typical Example
For example, if a client has asked to generate quality sales campaigns
for their mobile network to sell the prepaid connection which is going
to provide better local call rates, 100 odd SMSs for free, but for the
very high roaming and long distance rates, where the GPRS and MMS
services is probably zero.
Calling ad-hoc will not land you
anywhere. If you are aware of the demography or the best time to call
the prospects, then the agents can surely push some extra adrenaline to
calling campaign. You do not need to expertise in rocket science to find
out the better prospects like – college-goers, gossiping women,
college-going girls (women practically talk a lot than the men), retired
folks (maybe).
Professional who has their own set of desk jobs
could avail the same offers. Including people like managers, executives,
field engineers, sales & Marketing will also like such offers.
As soon as the agents are able to cut out a target list, then employing
the best outbound agent in the sales campaigns will surely make it
larger. If the outbound contact centers are stuffed with the right set
of technology, then you can filter target lead list with greater limits.
To make the session more impactful the agents can call the
college-going folks in the afternoon or in the evening times. Since most
of them have their classes by the morning. They would prefer to hear
the telemarketing agents when they are free – this is able to boost the
conversion rate of the mobile network in return. For calling the old
folks, you can do call them by the day as they would not be comfortable
in the morning.
For that, the outbound contact centers have to arrange an outbound
dialer to ease their call processes. You can opt for the rule-based
dialing that is based on a specific kind of business rules instead of
ad-hoc predictive dialing.
Too many dialers can actually smooth
the business transactions and can snap back to reality just now. What
you need is the next generation technology implemented in the contact
center to translate all the money on people, resources and
infrastructure to generate profits. And in turn, the sales campaign from
good to great.
Outbound contact centers should not choose those
low cost dialers with limited function, no scalability, flexibility and
a little more investment in the technologies as they are going to
distinguish between an average contact center and the best contact
centers.
One can save same dough initially but with the right
set of technologies, one can essentially turn their outbound operations
into an efficient one. Well, being a businessperson you will be
surprised to know that you are going to earn the ROPI within one month.
Have you started thinking? Then soon enroll in any of the quality sales campaigns available at outbound contact centers.